September 22, 2009

LOS ANGELES, CALIFORNIA

FOR IMMEDIATE RELEASE…

SKRAM Furniture’s Jacob Marks was fond of saying, “Skram products shouldn’t crack, now or in 100 years.” Yet on September 24, the company’s furniture will do just that when Skram debuts the Wooddrop 14 at the FORD&CHING showroom in Chinatown, Los Angeles.

It’s not enough to say the stool is a dramatic departure for Skram, whose furniture is defined by uncompromised workmanship. It’s a revolution in its own small way. Quite simply, the stool is cracked. But more importantly, the stool is beautiful.

In a move towards “deliberate imperfection” as Jacob calls it, wood is selected with imperfections that add to the overall appeal and warmth of the product. “With the Wooddrop 14, the check…the flaw becomes an essential part of the design…and the cracks offer a striking contrast to the crisp elemental geometry of the volume.”

The stool is made of solid timber which Skram harvests, mills, dries and fabricates. This process lends itself to a continuity of control which Jacob finds invaluable. “From forest to furniture, we are able to preside over every step.” The timber is salvaged from local sources, so options will vary based on availability. Typically, though, Skram can stock a variety of materials and finishes in sizes ranging from 6-16” in height and up to 32” in diameter.

Andrea Ching of FORD&CHING is particularly excited about the Wooddrop 14. “It’s great to have an entry-level priced piece by Skram. For new buyers the stool provides a good introduction to Skram and a first step in fully appreciating this heirloom quality line. But it is also a great piece to specify in multiples for all sorts of projects ranging from private homes to large-scale commercial projects. It has so many great uses.”

The Wooddrop 14 is available for immediate delivery in American Beech (with “bone” lacquer finish or clear finish), Torched Oak (with clear finish), and Cherry (with clear finish).

ABOUT SKRAM FURNITURE

Lead designer and owner Jacob Marks was recently named one of the top 50 young designers of the Americas in Young Designers: Americas, a Daab publication. His work is rooted in a philosophy that argues for the “…inextricability of good design and fine workmanship.” A self-taught furniture maker and designer, Jacob’s furnishings show technical mastery while exuding warmth and enduring value. The SKRAM workshop is a 17,000 square foot manufacturing facility located in a former cotton mill in Hillsborough, North Carolina, a colonial town in the state’s Piedmont region. Organized to permit the efficient manufacture of SKRAM products, the 100 year old brick facility is capable of churning out furniture for major projects. Jacob is ably assisted by longtime friend and floor manager Seth Tice-Lewis and six other expert craftsmen. According to Marks, “Every piece is built by someone, me included, who is striving for perfection every time. Workmanship is an easy word to throw around, but for us it is more than a slogan.”SKRAM’s commitment to authentic materials, innovative design, and sustainable practices provides entrée to high-profile projects in the residential, commercial, and hospitality markets. Their pieces can be modified in material, scale, or configuration to accommodate specific needs for a truly custom solution.

ABOUT FORD&CHING

FORD&CHING is a comprehensive representation company specializing in the marketing and sale of emerging and innovative design. F&C expands on the traditional showroom model by creating an interface between emerging design, end users, people who specify, and people who love design. F&C hosts quarterly events in the historical KIM SING THEATRE in Chinatown, Los Angeles to encourage and engage the design community by increasing awareness of products, trends and creativity. F&C also maintains a private sample warehouse and sales office in Oakland, California. 

 For more information about SKRAM, please contact:

Willard Ford

FORD&CHING

Kim Sing Theatre, 718 N Figueroa Street, Los Angeles, CA 90012

 T. 310.800.3999 ∙ E. willard@fordandching.com ∙ W. www.fordandching.com

posted on September 22nd, 2009