News + Press
SKRAM JOINS FORD&CHINGJULY 14, 2009
LOS ANGELES, CALIFORNIA
FOR IMMEDIATE RELEASE…
Run don’t walk to see the new SKRAM FURNITURE line up at the recently re-minted FORD&CHING (was FORDBRADY) in Chinatown, Los Angeles. The collection boasts jewel-like finishes, contemporary silhouettes, and natural and sustainable materials in a beautiful and unique package never before showcased on the West Coast. ..That is until now.
According to designer Jacob Marks, SKRAM (his last name spelled backwards) aspires to “…redefine American craft in the context of modern design.” SKRAM provides the perfect addition to your home be it a timeless Victorian or a contemporary masterpiece. Matt Locke, reality television personality (DESIGN STAR) and longtime friend of FORD&CHING, recently had this to say about SKRAM, “You’ve got a winner here. SKRAM adds great refinement to your collection and I just want to take one of these pieces home with me right now!” Adding with a sly smile, “If you keep this up you might actually sell something in this market.”
Jacob was recently named one of the top 50 young designers of the Americas in Young Designers: Americas, a Daab publication. His work is rooted in a philosophy that argues for the “…inextricability of good design and fine workmanship.” A self-taught furniture maker and designer, Jacob’s furnishings show technical mastery while exuding warmth and enduring value.
The SKRAM workshop is a 17,000 square foot manufacturing facility located in a former cotton mill in Hillsborough, North Carolina, a colonial town in the state’s Piedmont region. It is. Organized to permit the efficient manufacture of SKRAM products, the 100 year old brick facility is capable of churning out furniture for major projects. Jacob is ably assisted by longtime friend and floor manager Seth Tice-Lewis and six other expert craftsmen. According to Marks, “Every piece is built by someone, me included, who is striving for perfection every time. Workmanship is an easy word to throw around, but for us it is more than a slogan.”
SKRAM’s commitment to authentic materials, innovative design, and sustainable practices provides entrée to high-profile projects in the residential, commercial, and hospitality markets. Their pieces can be modified in material, scale, or configuration to accommodate specific needs for a truly custom solution.
ABOUT FORD&CHING
FORD&CHING is a comprehensive representation company specializing in the marketing and sale of emerging and innovative design. F&C expands on the traditional showroom model by creating an interface between emerging design, end users, people who specify, and people who love design. F&C hosts quarterly events in the historical KIM SING THEATRE in Chinatown, Los Angeles to encourage and engage the design community by increasing awareness of products, trends and creativity. F&C also maintains a private sample warehouse and sales office in Oakland, California.
For more information about SKRAM, please contact:
Willard Ford
Partner
FORD&CHING
Kim Sing Theatre
718 N Figueroa Street
Los Angeles, CA 90012
T. 310.800.3999
posted on June 14th, 2009
